Strategy,
though a small word, but has weight. Without this no organization can
move even one step ahead and those which are trying to evade building
strategies are only groping around in the dark with no particular goal
or objective in view. This can be quite a dangerous proposition
considering the constant competition level that the organization have to tackle and win over every day they are in the business.
Strategy
building is a game of visualization by top management or the owners as
they look at the “bigger picture” of the business and
have a more comprehensive understanding about where the business is
going and the resources at disposal. If you fail to execute your
strategy, your plan will drain down.
Strategizing activity has to be like a star bursting technique, where you have your Goal (
problem statement) in the center and you frame questions to derive your
desired result.Strategy building can be done at three levels – corporate
level, business level and operational level, based on the level of
business where the strategy is supposed to be implemented. After proper
analysis of strategy, the right path needs to be chosen and implemented.
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