Monday, 10 June 2013

Strategy - Action or Role play

Strategy, though a small word, but has weight. Without this no organization can move even one step ahead and those which are trying to evade building strategies are only groping around in the dark with no particular goal or objective in view. This can be quite a dangerous proposition considering the constant competition level that the organization have to tackle and win over every day they are in the business.
Strategy building is a game of visualization by top management or the owners as they look at the “bigger picture” of the business and have a more comprehensive understanding about where the business is going and the resources at disposal. If you fail to execute your strategy, your plan will drain down.
Strategizing activity has to  be like a star bursting technique, where you have your Goal ( problem statement) in the center and you frame questions to derive your desired result.Strategy building can be done at three levels – corporate level, business level and operational level, based on the level of business where the strategy is supposed to be implemented. After proper analysis of strategy, the right path needs to be chosen and implemented.

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